Digital marketing refers to the use of online channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It includes various strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, influencer marketing, and affiliate marketing. Digital marketing leverages the internet, mobile devices, social media, search engines, and other digital platforms to engage with potential customers, drive traffic, generate leads, and increase sales. It allows businesses to reach a global audience, track user behavior, analyze campaign performance, and optimize strategies for better results.